A newsletter by harkins, the florist

Not Even Close…
Just as CPAs look forward to April 16, florists can’t wait
for February 15. With Valentine’s Day in the past tense, they can take a deep
breath, congratulate themselves on having made it “over to the other side” once
again, and look forward to enjoying the year ahead.
No other day of the year comes even close to Valentine’s
Day in terms of volume. If it’s a good one, the totals on that day can compete
with an entire month in the summer.
Over the years, Jawn and da crew have learned to prepare
the entire week before. There’s a well-developed
battle plan to use all the floor space, upstairs and downstairs and, especially,
every cubic foot in the cooler.
Prepared as the crew may be, there will still be a tsunami
of business on the day itself. This year the challenge is even greater because
Valentine’s falls on a Monday. Although the designers and support staff will be
here working straight through the weekend, there will be few who call in
advance. That Monday, the phones will be jammed, and a line will form in the
shop stretching onto the sidewalk at times.
So, once again this year, we are beating the drum. ORDER
NOW! In the calm of January Jawn can give you great attention taking the order.
And your flowers will be on one of the routes packed and ready to leave the shop
early Monday morning. A word to the wise?
They get it……..
Times change, customs change, rituals change.
We in the floral business see this, know this and
understand this, and this doesn’t mean we always like it. For instance we’ve
watched as funeral customs have gone from wakes in the home, to two-day
visitations at the funeral home, to, maybe, one visitation for a short half hour
before the actual funeral service itself.
Florists understand the comfort
of flowers at a funeral. That flowers can “say” what friends and family may not
be able to say at the time. That flowers themselves are a true celebration of
life, and are given in honor of a life now ended.
Times have changed and customs have changed and people just
don’t get it about flowers anymore.
They feel they are too costly for a couple of hour’s show at a funeral
home, a donation should be made, food should be offered.
Today in a weekly floral newsletter I read the following
excerpt and thought, “they get it”, Mrs. Cornell’s family gets it about flowers.
How beautiful.
"Bill, A friend
in the biz sent me this today. I'm not sure if you have seen it before now,
but I thought your readers would appreciate it. Wouldn't it be wonderful if
this sort of thing was commonplace in obituaries?" Warm Regards, Carolyn
Shepard AIFD Carolyn Shepard Design Group-Event Stylist
"Mrs. Cornell's family would like to thank the
Doctors, Nurses, and staff at the Samaritan Keep Home and Samaritan Hospital in
Watertown, for providing such sincere care for our mother during her stays
there.
Patricia will be remembered for her beauty, intelligence, creativity,
sometimes off-color wit, infectious giggles, and especially for having the grace
to continue with hope for happiness, day after day, in the face of her many
hardships and health issues. We will dearly miss the woman we knew and envision
her in a place where she is happy and free in both mind and spirit.
In lieu of donations to various charities, please send/bring flowers.
Lots of flowers. A beautiful funeral for a most beautiful woman."
Care and Handling of........





Agapanthus
(African Lily, Lily of the
Nile)
A member of the Amaryllidaceae family, the agapanthus
derives its name from the Greek words for “love” and
“flower.” Agapanthus orientalis and Agapanthus africanus,
2 of about 9 species in this group of South African
herbs, and the varieties used most often by florists,
have many lovable characteristics. Large, round heads
covered with blue or white tubular flowers top each
tall, elegant agapanthus stem.
Availability
and Vase Life
Peak May through August, with limited supply available
year round.
6-10 Days
Design Uses
Provides a strong line element with a bold but spacious
quality. Individual florets can be wired and taped for
corsage work.
Colors: Blue, lavender, and white.
Our cash and carry tulip bunches have arrived, we are so
happy to welcome them back to another spring. The colors are so crisp and
vibrant. If you happen to be out and about in our neighborhood, stop by and take
a peek.
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